Jun 3, 2014

STOP the Bully: How to Organise Author Events

Karen Tyrrell - author of STOP the Bully.

Today I'm sharing news and tips from Karen Tyrrell, a talented author, prominent social media enthusiast, generous person, mental health advocate, and one of the most organised authors I know. 

Given the opportunity to help Karen launch her new book, STOP the Bully, and interview her on any writerly topics, I wanted to know how she manages to pull all her promotions together. Enjoy the interview, there's some great tips, and one lucky reader who leaves a comment will receive a FREE ebook copy of STOP the Bully!

Karen, how are you promoting STOP the Bully?
As widely as possible! I sought support and reviews from Kids Helpline and Kids Matter Australian curriculum. I sent out PDF review copies to reviewers. I emailed press releases to newspaper, radio and media. I rang bookshops, explaining the top selling points for STOP the Bully, following up with book information sheets. Later I made appointments to show booksellers STOP the Bully.
I created Facebook event invitations and emailed out invitations too. I created an international Goodreads book giveaway event.  Co-incidentally I’m presenting a seminar at QWC (Queensland Writers Centre) on author branding, an Author in School program for Gold Coast Writers Festival and speaking at the CYA Conference, sharing STOP the Bully and my other mental health books.

How did you organize your book launch?
Four months ago, I chose STOP the Bully release date as May 31st. I booked into Black Cat Books in Brisbane, who I have a great relationship with.  I made sure my manuscript was Beta-read, critiqued, edited and formatted well before that date. After that I organised my Amazon launch, Blog Tour and release into shops.

How did you organise STOP the Bully Blog Tour?
I started months in advance, brainstorming authors and websites who supported me and my author brand.  I sent out invitations to find out who’s available for the Blog Tour. I included a radio interview, written interviews and reviews.  I pencilled-in a blog tour schedule then later I confirmed each blog hop. I’m giving away eBooks and signed copies for the best comments. My blog tour coincides with my Amazon launch.

How did you apply and get accepted into author speaking events?
Research! Research! Research! I applied for events via an expression of interest, plus I sent them a tailor-made bio. After applying I made sure I followed-up.

How do you keep track of all your writing submissions and author events?
I use a daily planner plus a monthly planner too. Each day I re-prioritise with a new to-do list with tick boxes, ticking off with red pen as I go. I tape up reminders and follow-ups onto my desk at eye level. Each night and morning I check my diary and motivate myself for the day ahead.

SYNOPSIS: Eleven year old Brian is hiding something. His life is falling apart. Dad aban-doned the family. Brian hates his new school. And now an aggressive bully attacks him every day. Can Brian STOP the Bully without revealing his shameful secret? 
STOP the Bully is a riveting junior novel to empower girls and boys with assertive strat-egies. The mystery reveals the bullying dilemma from all perspectives. 
STOP the Bully raises BIG issues: bullying, family break-ups, poverty, self-esteem, cop-ing with change, friendship, forgiveness and reconciliation. 
*5 STAR REVIEWS: Kids Book Review, teachers and school counselors. Aligned with Kids Matter: Australian curriculum. 
5% sales go to Kids Helpline to help Kids in Crisis. 
FREE teacher Notes FREE kids activities www.karentyrrell.com 

STOP the Bully Blog Tour & BookGiveAway

Empower KIDs with assertive anti-bullying strategies!
WIN: Signed copies and eCopies of STOP the Bully.
Leave a comment on any of the 15 hops June 2- 11
The MORE comments you leave the MORE chances you WIN.
WINNERS announced on June 16 http://www.karentyrrell.com

Blog Tour June 2-11
2 June STOP the Bully Release Party & Reviews http://www.karentyrrell.com
             Sally Odgers Interview http://spinningpearls.blogspot.com.au
3 June Jill Smith Review http://authorjillsmith.wordpress.com
            Charmaine Clancy Interview http://clancytales.blogspot.com.au
4 June Kids Book Review CURLY Questions http://www.kids-bookreview.com
             Sally Murphy QUICK Questions http://aussiereviews.com/2014/06/karen-tyrell-blog-tour
5 June Melissa Wray Interview http://www.melissawray.blogspot.com.au
            Yvonne Mes Interview http://www.yvonnemes.com
6 June Ali Stegert Interview http://ali-stegert.com
9 June Bug in a Book Review http://buginabook.org/category/childrens-books
            Jackie Hosking Interview http://jackiehoskingpio.wordpress.com/school-magazine
10 June June Perkins Interview http://pearlz.wordpress.com
           Robyn Parnell Interview http://www.robynopie.blogspot.com.au
11 June Nicky Johnson Review http://www.nickyjohnston.com.au/blog
              Literati Radio Interview 9am AEST http://www.blogtalkradio.com/laliteraticarpelibrum

STOP the Bully is endorsed by Kids Helpline and aligned with Kids Matter, Australian curriculum.
Download FREE children's activities and FREE teacher notes from www.karentyrrell.com

ISBN: 9780987274069 STOP the Bully is now available from Amazon.


  1. This comment has been removed by the author.

  2. Thanks Charmaine for your incredible INTERVIEW on How to Organize Author Events
    I hope everyone like my tips.
    Charmaine, Thanks for coming along to my launch last Saturday.
    I wish you all the BEST with your launch this coming Saturday.
    Everyone, please leave a comment to WIN a FREE copy ... Karen :)

  3. I was bullied in the 5th grade, so I understand the importance of getting this message out. Way to go, Karen!!

    1. Thanks Diane for leaving your comment. YES I was bullied too in 5th grade and when I was a teacher. That's why I wrote STOP the Bully.... Good luck in the comp ... Karen :)

  4. Replies
    1. Thanks Shelly, Glad you liked my Tips... I love organizing launches ... They're a lot of fun... Karen :)

  5. wow Karen, wishIi was as organised as you, your tips will help me with that i think :) Thanks Charmaine for hosting this.

  6. Hi Cecilia,
    Thanks for Dropping over here to take a peek. Thrilled you like my tips. Hope they're useful to you ... all the best ... Karen :)

  7. Congratulations Karen! Awesome interview and Stop The Bully sounds like a story every kid...or rather everybody should read.

    Hi Charmaine!
    *Nas, waving*

  8. Stop the Bully sound like a great book. Congrats and Good luck with it, Karen.

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