7 Tips for Choosing Your Book Cover Art

Cover reveal! Dognapped?, the first book in the Dog Show Detective Mystery series is almost ready for release! Can you tell I'm excited? If you'd like to be involved in the Dognapped? blog tour, check for details at the bottom of this post.

Cover design is an essential elements for your novel if you want a professional product. And you do want a professional product. The first impression readers will have of your novel is your cover. Make sure it entices!

Here are my tips for choosing the perfect image:

1. Represent your genre. Research to see what styles are trending in your genre. E.g. Romance readers like a couple embracing or often a hunky fellow with his shirt off. But if you write romantic comedy, you might show a couple back to back instead (to emphasise the conflicts rather than the romance scenes).
2. Professional images. There are so many sites such as Shutterstock, where you can purchase a licence to us professional images. Many will need very little manipulating to turn into a brilliant cover. If you are illustrating your cover, keep in mind composition. Make sure the artwork covers the entire space, it looks terrible when it doesn't quite reach the edges.
3. Don't over-clutter. I see a lot of covers where the author has tried to include every element of the story, setting and characters on the cover. It just gets busy. Less is more. A simple symbol (like a crow or tombstone for horror  stories) is more effective than a crowded cover.
4. Go with the trends. For YA novels, the grunge look is huge with the faded or blackened edges. Almost all genres are embracing the vintage look too now, with a silkscreened or cut-out look that you would expect from the 1950s.
5. Experiment. If you're releasing an e-book and you can't narrow down your choices, upload one for a while and then change. See which one sells better.
6. Trust the experts. I always have a clear idea of what I want on my cover, and then my graphic designer (www.bookcovercafe.com) shows me something better. Don't be stubborn, be open to ideas and suggestions.
7. The reader's choice is more important than yours. My books are mostly for kids 10-13, so even if I love, love, love a cover design, I have to listen when a whole bunch if kids tell me they don't like it.

Want to know more about cover design? Here's some more links:

DIY Book Covers - an overview of everything you need to know.

How to Font Your Cover - Font, it's more important than you think!

Help me celebrate the release of Dognapped?

I'll be releasing Dognapped? in May and I'd love and appreciate your help! Dognapped? is a mystery novel for girls aged 9-12yrs. If you'd like to join the blog tour, sign up below. I'll email you closer to the release date to provide you with a fully-formatted post you can simply add to your blog to save you time and effort (or feel free to write your own, send me interview questions or provide a topic you'd like me to write about for your blog).

Will there be prizes? YES! I'm thinking... Kindle Fire and Amazon gift cards.

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